gettyimagesLAS VEGAS, NV - JANUARY 05: A reference model of the Sony PlayStation VR viewer is on display with a PlayStation 4 System during a press event for CES 2016 at the Mandalay Bay Convention Center on January 5, 2016 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees. (Photo by Alex Wong/Getty Images)