gettyimagesCUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina display iMac. (Photo by Justin Sullivan/Getty Images)